Maurie & Lynn Hoover
Lake Havasu City, AZ
1967 Chevy C10 – Shameless C10
Written by Tim Bernsau on October 14, 2013 Maurie Hoover’s Wildly Restyled 1967 Chevy
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When we first saw this 1967 C10 on display at the 2012 SEMA Show in Las Vegas it stopped us in our tracks—which is exactly what it was supposed to do.
The Chevy, nicknamed Shameless, is the latest in a lifetime of hot rods for Maurie Hoover, who got his start as a grade-school kid, helping his dad Bill build a 1940 Merc custom. Later, Bill built a Hilborn-injected, Olds-powered Fiat coupe for the drags that he and Maurie (behind the wheel) raced in C/Fuel Altered.
The years between then and now were filled with more race cars, followed by show cars and trucks. This Chevy pickup is the latest. Inspired by a friend’s 1972 C10, Maurie found a 1972 A/C cab and chassis of his own, and commissioned Carter Hickman to create a rendering for a redesign. In Lake Havasu City, Arizona, his home at the time, Maurie met builder Don McDavitt, who agreed to lead the build on Shameless.
Things got underway with the chassis, built around a 1967 truck frame. McDavitt stiffened the frame with extra crossmembers including a Porterbuilt dropped front crossmember, plus Porterbuilt anti-sway bars and KYB shocks front and rear. Four-corner airbags are controlled by an AccuAir system. Tubular A-arms are tied to 2½-inch drop spindles from CPP. A Flaming River power rack and column takes care of turning. The rearend from an ’06 Chevy donor truck, runs 3.43:1 Posi gears. The axles are located by Porterbuilt trailing arms.
The rolling chassis was finished with silver powdercoating. The actual rolling is handled by 20×10 and 20×8 Colorado Custom Talladega wheels, with 285/50R20 and 255/45R20 Toyo Proxes ST II sport truck tires along for the ride. A full set of Baer 14-inch Pro disc brakes brings the C10 to a stop in short order.
Customizing the body and bed involved an extraordinary amount of bodywork by Ron Grothe of Lake Havasu City. A full clip of 1967 C10 front sheetmetal (fenders, hood, grilles, and core support) was fit to the 1972 cab. Look carefully and you’ll see that the exterior sheetmetal has been welded into a single piece, front to back, top to bottom.
The ram air cowl was cut out of a donor hood, and then transferred to the truck. Doors were reshaped with large lower radius and rehinged to open suicide style. The top was chopped 2 inches and the A-pillars laid back for an aerodynamic swept look, enhanced by shaved driprails. Steve Bourchet in Lake Havasu cut the flush-mounted windshield and rear window, and one-piece door glass, to fit the modified openings. The 1967 Camaro front bumper was widened 18 inches and the rear Camaro bumper was flush fit and cut for a center exhaust outlet.
1967 Chevy C10 Underneath 5/12
Grothe built the fully custom uni-bed. He took 7 inches from behind the wheels and pie cut the back end to lean it forward five degrees (matching the front of the truck, where the same thing was done). The one-piece LED taillights are from Marquez Design. The bed is filled with the air tank and Viair compressors—and a custom box houses a pair of batteries, an ISIS module, and the AccuAir system. The aluminum power tonneau cover, powered by Dakota Digital, keeps it all out of sight.
The truck was painted at Havasu Customs with a two-tone combo of DuPont Hot Hues custom colors—Cosmic Dust bright silver upper with a candy apple red blend below—with darker silver and deep orange striping to split the upper and lower sections. Lil’ Louie drove out from San Bernardino to add the tailgate pinstripes.
The tubs in the bed are rivaled in size by the tubs underneath the hood, where it’s as clean as an operating room with nothing (except the hood hinges) mounted on the smooth firewall or the inner fenders. In the center, as if it were floating there, sits a 2006 5.3-liter Chevy LS engine, built by Maurie. The Hilborn stack-style EFI package adds a little nostalgic flavor (“Like my dad’s race car 45 years ago,” Maurie says) with the advantages of electronics, and is controlled with a FAST ECU dialed in by Brian Macy. A second FAST ECU is employed specifically for the ignition, and a Vintage Air Front Runner drive system keeps engine components moving correctly. Dual fans pull air through a polished Be Cool radiator. The exhaust passes through a set of coated Sanderson headers to a Flowmaster exhaust system with Hushpower mufflers.
Bob’s Red Bluff Transmissions in Red Bluff, California, assembled the 4L60E automatic from the ’06 donor truck. It functions via an HGM Automotive Electronics Compushift controller, and is shifted with a Smart-Shift electronic push-button shifter.
Everything on the inside has been upgraded and updated as thoroughly as the rest of the C10. At In Stitches Customs in Lake Havasu City, the modified late-model SUV seats were upholstered with gray Ultraleather and snakeskin inserts. The door panels and headliner, and even the Colorado Custom Talladega steering wheel got the same treatment. The seats are separated by a full-steel custom console, which in addition to the shifter buttons, houses two screens. The upper screen is the ISIS power system, electronically controlling the ignition switch, lights, windows, locks, mirrors, seats, and climate functions. Below it, the Kenwood touchscreen head for the audio system is wired to ARC Audio amps and speakers. In contrast to all the modern components is a ’59 Impala dash, modified and installed by Ron Grothe. The reshaped pods are filled with gauges from Dakota Digital’s Ion line. Vintage Air A/C vents were installed in the lower dash, and provide air from the Gen IV system.
Shameless had been completed less than a month when we saw it at the SEMA Show. The last time we saw it was at the Del Mar Nationals where it had been named a finalist for Goodguys’ Truck of the Year award—and was still stopping people in their tracks.