Dale Earnhardt Jr. and Mountain Dew are apparently big fans of Batman.
Earnhardt and Mountain Dew are teaming up to launch an interactive The Dark Knight campaign. Under the campaign, fans will have the power to determine which of four “Dark Knight” inspired color schemes will appear on Earnhardt’s Chevrolet car for his NASCAR Sprint Cup Series race at Michigan International Speedway the weekend of June 15th. Continuing with the Batman theme, Earnhardt will also receive his own customized “Dark Knight” fire suit for that weekend’s race.
“I’ve always been a big fan of the Batman movies, so having a special The Dark Knight Rises-inspired paint scheme on my car is pretty cool for me,” explained Dale Earnhardt Jr., driver of the No. 88 Chevrolet for Hendrick Motorsports.”